When in doubt, throttle out!

“When in doubt, throttle out” are words of wisdom I first encountered while filming in Texas’ Palo Duro Canyon for national series Ride to Adventure Extreme for the Outdoor Channel a couple years ago. At the time, the phrase was offered as advice keeping one’s vehicle from becoming stuck; the general consensus was that more gas equals less stuck. But mud pits aren’t the only place where folks with lead feet can be found. For years, motor-heads, racers, and automotive enthusiasts have descended upon Las Vegas for SEMA, the world’s largest convention for aftermarket car accessories, modifications, and technology.

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I’ve been fortunate enough to work with the crew from Power Automedia for the past few years, and have covered both SEMA and PRI trade shows for the award-winning web publisher. We’ve covered just about every angle of the high-performance motorsports industry from radiators to radial tires, and it’s always a blast to see what’s on the cutting edge. The crew is a blast to work with and it doesn’t hurt that the SEMA trade show is in Las Vegas. Typically on Halloween… let’s just say that the after parties are fun.

On a typical day we film between 10 and 15 interviews – that’s a lot of names to remember, products to talk about, and niche vernacular to master in a hurry. It’s demanding, but it’s a lot of fun too.

I’m looking forward to the next round of SEMA videos this year, followed by the PRI tradeshow in December. Follow @JohnTrousdale62 for behind-the-scenes updates with Power Automedia.

John Trousdale © 2013

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